Kicking off the Momentum Sports Marketing Symposium with SportsBusiness Journal, President & Chief Marketing Officer Kevin McNulty spoke with Coca-Cola's Ricardo Fort about the Fan First Future and the changing landscape for one of the world's biggest sponsors.
Momentum Brasil President Maria Laura Nicotero writes in Adweek that "The Rio Olympics bring opportunity for brands to build and maintain a positive image and take their awareness to the next level. This is an experience where "like" can become love."
"This year the World Cup returned to Brazil – the home of rhythm – and marketers found that music is a brand’s best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games," writes NY's Glenn Minerley (VP, Group Director, Music & Entertainment) on MediaPost.
BEVERLY HILLS, Calif.,– July 15, 2013 – World leader in celebrity video Young Hollywood, LLC and Momentum Entertainment Group (MEG) – the content development and production division of Momentum Worldwide – have announced the joint launch and ownership of an upcoming channel that will debut in April 2014 to capitalize on the excitement and celebrity buzz surrounding FIFA World Cup 2014 in Rio.