Momentum NA President Donnalyn Smith writes in Adweek that "While many agencies and clients are working together to attract diverse talent, we still have plenty of room for improvement. Our industry struggles to attract, and then retain, the very talent we acknowledge is so critical to our success—like working moms."
The theme for this year’s International Women’s Day is clear: Do. Actually do something about equality: implement flex-work so women aren't penalized for having children, change agency structure so more are offered the same opportunities as men, fire those who don’t believe in this. Hashtags and token speeches were for 2017—now is the time for action.
As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women. Here’s a sampling: ...
Last summer, Heather Salkin, svp of innovation for North America at experiential agency Momentum Worldwide, had to be in two places at once: American Express’ virtual reality demo at the U.S. Open in New York and with her family at a New Jersey beach. Normally, Salkin would have had to forgo her vacation to attend the tennis tournament. Instead, she used one of Momentum’s traveling robots to appear at her client’s event while she relaxed 160 miles away.