Chief Technology Officer Jason Alan Snyder points to the quality of the customer experience as brands seek more opportunities to bring services into people's homes.
New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
Shopper expert Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) writes that contemporary shopper marketing is about problem solving and brands can create lasting loyalty by problem solving for consumers.
The retail world is changing fast and shopper marketing expert Matt O'Toole (Momentum Chicago) thinks its great for consumers and brands alike and has some thoughts on how brands can stay with the times.
Shopper marketing expert Keith Katona looks at the shrinking big box retail sector and what that means for brands.