Brand experience agency Momentum Worldwide and multi-platform creative studio Flight School have developed a multi-player VR experience for truck manufacturer GMC celebrating the latter’s longstanding relationship with the Calgary Stampede, a ten-day rodeo that kicks off July 7, and offering a new twist on a marquis event: Chuckwagon racing.
Chief Technology Officer Jason Alan Snyder spoke with Creative Pool about VR and the emotional connection it can create in the future between people and brands.
Event Marketer lists its top brand experiences at Super Bowl LI and put the Verizon Fan Experience atop the list!
Our CEO Chris Weil shares the stories and trends in sports business he expects to emerge and the most intriguing personalities in 2017 with SportsBusiness Daily executive editor Abe Madkour.
Chief Technology Officer Jason Alan Snyder looks ahead to what technologies are going to be most impactful from an experience stand-point in 2017.
Chief Technology Officer Jason Alan Snyder tells The Guardian that new technology like VR and Mixed Reality are useful for brands and marketers but "Immersive technology needs to focus on connecting humans to humans in a profound way."
Momentum UK director of experiential and events Fran Elliott writes in Event Magazine that "VR is brilliant, it is taking the experience landscape to a new level, allowing marketers to tap into places both physical and emotional that were previously unreachable. But to make this work, you must ask yourself, is VR appropriate and relevant for my event, because if it’s not, you’ve just spent a nice chunk of your budget on a very expensive gimmick."
Energy Upgrade California is using a VR experience to help teach people about how their everyday decisions impact the environment.
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.