Team Dignitas’ latest non-endemic sponsor has a significant amount of experience in the esports space. Buffalo Wild Wings, a restaurant and sports bar chain, will brand its bison logo on the sleeves of Dignitas player jerseys, and appear on the organisation’s monthly Twitch and Facebook streams...[Buffalo Wild Wings' sponsorship activation agency, Momentum Worldwide, helped finalize and implement the partnership.
"A majority of fans and viewers of video games believe that such entertainment will overtake traditional sports by 2022, according to a new study by Momentum Worldwide."
A new report by brand experience agency Momentum on the media consumption habits and behaviours of gamers has revealed that the games industry is an underused way of reaching ad-receptive consumers.
Momentum Worldwide and Twitch have shared the results of the We Know Gamers study, a study that looks at the consumption habits and behaviors of gamers...The findings presented in the report reflect some interesting trends, including one which reported that most of the participants (28 percent) answered that they would rather be a top player of their favorite game than a movie star (22 percent), athlete (18 percent), or music star (15 percent).
he popularity of competitive gaming — also known as eSports — continues to rise, and some predict that it may surpass traditional sports within the next few years.
Global brand agency Momentum today released a new research study that asked gamers about their media consumption habits and thoughts on the future of gaming.
A new study by global brand experience agency Momentum Worldwide revealed that 53 percent of gamers believe that more people will watch video games than traditional sports by 2022. The group got its info from 2,260 gamers, which Twitch gave access to via the site’s Power Research Group. Twitch is the leading game-streaming site, with over 100 million users a month.
Gamers have spoken: A new report revealed that gamers think watching and playing video games will surpass watching and playing sports by 2022.
Global brand experience agency Momentum Worldwide surveyed 2,600 people on gaming habits, including opinions on watching and playing competitive video games. The study showed that gamers consider their hobby mainstream, with 75 percent of respondents stating that gaming will always be a part of their lives.