For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated section within the official USTA app and its biggest Cardmember Club to date.
American Express will allow fans at next week’s U.S. Open to feel as if they are players walking through the locker room and onto the court in the latest and most advanced activation the event has planned. The four-minute experience is called the “Pro Walk.” The credit card company last year at its 20,000-square-foot AmEx Experience pavilion allowed fans to don VR googles and hit with Maria Sharapova. VR is gone this year, replaced by what AmEx is calling “immersive reality,” and a “mixed media” experience.
"Truth be told, our editors always figured it was inevitable that a brand would end up winning our Grand Ex twice. But in an age of RFIs, RFPs and fickle marketers who seem to change agencies way too often, we figured the odds of a brand and the same agency winning the Grand Ex twice were slim. But after 14 years, they did. You gotta give it up to American Express for its commitment, focus and for staying in the game with the sport of tennis, with the US Open property and with its longtime agency of record Momentum Worldwide."
At the 2016 Ex Awards, Event Marketer magazine honored the best in experiential work over the past year. Momentum was especially pleased to receive the evening's highest honor, the Grand Ex, for best event program of the year for American Express' US Open tennis experience!
Event Marketer talks with our CTO Jason Alan Snyder about some of the technological challenges in creating a hydro-interactive wall with American Express for the US Open.
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria Sharapova, John Isner and Mónica Puig, comedian Kevin James and musical guest Chromeo.
American Express has sponsored the U.S. Open for more than 20 years, bringing tennis fans and card members a variety of experiences that celebrate the love of tennis—and its players—and the championship event itself. Many of the experiences in recent years have been technology-focused, and this year was no different
ESPN's SportsCenter covered the American Express Rally on the River event that helped kicked off the US Open in New York.