Shopper strategist Carly Smith (Momentum Atlanta) writes: "Mobile applications are all the rage with retailers right now. Many retailers have one and those that don’t, want one. But are shoppers benefiting from these apps that retailers spend tons of money creating and maintaining?"
Lynsey Holbrook, Partnerships Director, Momentum Worldwide & PMK•BNC, reports back from the IEG conference 2015.
The recent IEG conference brought the great, the good and the inquisitive to Chicago for the 32nd annual all-you-can-eat-sponsorship-buffet. The content is so broad and pitched to so many diverse audiences (brand, agencies, non-profits, properties) it’s actually quite difficult to distill it down into distinct themes (and in all honesty, navigate when you’re there), but the one that stuck with me at the end of three days is how far the role of talent has come in the partnership space (note “partnership”. Not sponsorship).
The retail world is changing fast and shopper marketing expert Matt O'Toole (Momentum Chicago) thinks its great for consumers and brands alike and has some thoughts on how brands can stay with the times.
Shopper marketing expert Keith Katona looks at the shrinking big box retail sector and what that means for brands.
Target has been taking advantage of Instagram and innovating new ways for people to purchase products. Keith Katona, our director of shopper marketing, takes a look at why Target's strategy is working and what other brands can learn from Target's success.