IPG brand experience agency Momentum Worldwide announced new leadership of its strategy and tech teams with the promotions of Jason Alan Snyder to the role of global chief technology officer and Elena Klau to the newly-created position of chief strategy and analytics officer. Snyder and Klau will both continue to operate out of the agency’s New York headquarters.
New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
NEW YORK – February 21, 2017 – Elena Klau, SVP, Group Director Strategy, Insights & Performance NA for leading brand experience agency Momentum Worldwide, was named to the SportsBusiness Journal’s “Forty Under 40” list recognizing the top young leaders in the sports, sports marketing, and sports sponsorship worlds, as decided upon by the publication’s editors.
MediaPost covers our appointment of Abbie Baehr as our new senior vice president, director of strategy, North America.
Adweek covers the announcement that Abbie Baehr is rejoining Momentum as our new director of strategy for North America
After spending more than two years as Jack Morton’s head of strategy, Abbie Baehr is returning to Momentum to serve in the newly created role of senior vice president North American director of strategy.
NEW YORK CITY – January 9, 2017 – Effective immediately, brand experience agency Momentum Worldwide announces the appointment of Abbie Baehr as SVP, Director of Strategy, North America. In this role, Baehr returns to the agency as part of its overall strategy and insights collective to lead the North America strategy team, and drive insights that inform Momentum’s strategic planning approach around the impact of brand experience.
Brand experience agency Momentum Worldwide announces the appointment of Matthew Gidley as the new Managing Director of the agency’s Chicago office.
NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.