CTO Jason Alan Snyder looks at the present and future of digital payments in a conversation with The Drum.
Shopper strategist Carly Smith (Momentum Atlanta) writes: "Mobile applications are all the rage with retailers right now. Many retailers have one and those that don’t, want one. But are shoppers benefiting from these apps that retailers spend tons of money creating and maintaining?"
Shopper expert Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) writes that contemporary shopper marketing is about problem solving and brands can create lasting loyalty by problem solving for consumers.
Senior strategist Monica Raugitinane (Momentum Atlanta) looks at what retailers and brands are doing to best connect with consumers for Valentine's Day (and beyond.)