PR Newser writes about our recent panel discussion and presentation of our We Know Music research as part of Fast Company's Innovation Festival in New York,
Scribble Live writes on our presentation and panel discussion on the We Know Music research as part of the Fast Company Innovation Festival.
London, 24 February 2015: The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of events at this year’s Mobile World Congress, bringing together a host of industry-leading CEOs and ecosystem players from the music, entertainment and mobile industries. The MMIX represents a collaboration between global music marketing specialists Popshop, leading brand experience agency Momentum Worldwide and the GSMA, the organisation representing mobile operators worldwide and organiser of the Mobile World Congress.
Free music is a great way to connect bands, brands and consumers but everything we know about that model is changing, and fast. Momentum New York's Glenn Minerley looks at what smart brands can do to keep innovating and finding beneficial ways to connect people, music and the brands.