NEW YORK – Thursday, May 25 – SportsBusiness Journal (SBJ) named leading sports marketing and brand experience agency Momentum Worldwide “Best in Corporate Consulting, Sports Marketing and Client Services” at the annual SportsBusiness Journal Awards ceremony last night in New York City. Previously, Momentum was named by SBJ as the “Best in Sports Event and Experiential Marketing” in both 2013 and 2015.
At the 2017 SportsBusiness Awards, Momentum was honored with the "Best in Corporate Consulting, Marketing and Client Services" title. This follows Momentum's previous wins in 2013 and 2015 as SBJ's "Best Sports Event and Experiential Agency."
Elena Klau (SVP, group director of strategy, insights and performance) was named to the SportsBusiness Journal's "Forty Under 40" list and shares the experiences that led her to this great honor.
At the keynote of the 2016 Sports Marketing Symposium, Rich Luker provided a moment of clarity for the sports industry’s unprecedented predicament — fan avidity among millennials is declining. Digital natives are flocking to native mobile content platforms like Snapchat, yet linear TV is the way most sports are broadcast. For teams and sponsors seeking to entice millennials with virtual reality and mobile content, and build a fan base with new sports offerings, they should remember Luker’s advice: Sports don’t build fans, but rather, fans build sports.
United Airlines continues its partnership with the Rock 'n' Roll Marathon series, announcing that it will be the title sponsor of the upcoming Chengdu, China race in October.
NEW YORK – February 21, 2017 – Elena Klau, SVP, Group Director Strategy, Insights & Performance NA for leading brand experience agency Momentum Worldwide, was named to the SportsBusiness Journal’s “Forty Under 40” list recognizing the top young leaders in the sports, sports marketing, and sports sponsorship worlds, as decided upon by the publication’s editors.
Our CEO Chris Weil shares the stories and trends in sports business he expects to emerge and the most intriguing personalities in 2017 with SportsBusiness Daily executive editor Abe Madkour.
President & Chief Marketing Officer Kevin McNulty spoke with the SportsBusiness Journal about sports viewership and about putting fans first.
United Airlines has signed on to be the title sponsor for the Rock 'N' Roll Marathon series events in Washington DC and San Francisco and Momentum negotiated the deal for United.
Kicking off the Momentum Sports Marketing Symposium with SportsBusiness Journal, President & Chief Marketing Officer Kevin McNulty spoke with Coca-Cola's Ricardo Fort about the Fan First Future and the changing landscape for one of the world's biggest sponsors.