NEW YORK – Thursday, May 25 – SportsBusiness Journal (SBJ) named leading sports marketing and brand experience agency Momentum Worldwide “Best in Corporate Consulting, Sports Marketing and Client Services” at the annual SportsBusiness Journal Awards ceremony last night in New York City. Previously, Momentum was named by SBJ as the “Best in Sports Event and Experiential Marketing” in both 2013 and 2015.
At the 2017 SportsBusiness Awards, Momentum was honored with the "Best in Corporate Consulting, Marketing and Client Services" title. This follows Momentum's previous wins in 2013 and 2015 as SBJ's "Best Sports Event and Experiential Agency."
At the keynote of the 2016 Sports Marketing Symposium, Rich Luker provided a moment of clarity for the sports industry’s unprecedented predicament — fan avidity among millennials is declining. Digital natives are flocking to native mobile content platforms like Snapchat, yet linear TV is the way most sports are broadcast. For teams and sponsors seeking to entice millennials with virtual reality and mobile content, and build a fan base with new sports offerings, they should remember Luker’s advice: Sports don’t build fans, but rather, fans build sports.
United Airlines continues its partnership with the Rock 'n' Roll Marathon series, announcing that it will be the title sponsor of the upcoming Chengdu, China race in October.
Sports and entertainment lead Mike Sundet speaks with Sports Business about trends in sports sponsorship with energy drinks.