The Drum looks at Amazon's new store experience, Amazon Go, and asked our CTO Jason Alan Snyder and our shopper lead Laura Moser for their thoughts on what it all means.
The buzz around virtual reality seems to be growing every day. Near weekly headlines from tech summits, futurists and business press alike alert us to the fact that VR is here to stay, and evolving at an amazing rate. Belief in VR led Mark Zuckerberg to purchase the top VR company for $2 billion – so how much should it be on your radar now?
Associate Creative Director Murphy O'Brien looks at how the "With the growth of ecommerce—first web and then mobile—consumers have made it clear that they enjoy shopping with all the comforts of home. ...Now companies are looking to provide even more convenient ways to do so, hoping to strengthen their hold and even carve out a physical presence on your home turf."
Associate creative director Murphy O'Brien looks at the rise of virtual mirrors in the retail world and writes: "Virtual mirrors represent a tremendous opportunity for retailers, from harnessing treasure troves of shopper data, to reducing in-store inventory, to recommending and showing incremental purchases--all adding more 'cha-ching' to basket ring."
Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) channels his inner seer on iMedia to make three predictions about the future of shopping.
Digital strategist Callum Saunders (Momentum Manchester, UK) sees great opportunity for retailers and brands with Facebook's Bluetooth Beacons to better reach people and connect with them in useful ways.