Forget the year-end wrap of what was hot and what was not—instead, we’re serving you tomorrow’s trends today. Download Momentum’s Little Book of Trends here…
Strategist Matt O'Toole (Momentum Chicago) writes about the challenges for retailers in categories that consumers find confusing or challenging, and has solutions for brands and retailers to create positive customer experiences.
Jason Alan Snyder (Chief Technology Officer) looks at the present state of chatbots when it comes to holiday shopping and what the future holds for smart AI integration with retail.
NA President Donnalyn Smith writes in MediaPost that: "What matters is how retailers will ramp up their store experience to stay indispensable. If you’re a brand that has built its business, or identity, on the power of the physical retail space, you’ve got work to do."
Shopper marketing expert Monica Schultz (Momentum Atlanta) writes: "As urbanization grows, we become more disconnected from nature—which has been shown to negatively affect our physical, emotional and social wellbeing. This distance from nature pervades in places where we live, work, play, and even where we shop."
Creative Director Murphy O'Brien writes in MediaPost that "As fast as we move nowadays, listening sometimes feels like a lost art – and that can certainly be true of the shopper experience."
Chief Technology Officer, NA Jason Alan Snyder writes on The Drum about artificial intelligence and how "Understanding a consumer’s intent and in-the-moment thoughts lets brands and advertisers deliver recommendations that convert potential customers more efficiently."
Shopper strategist Carly Johnson (Momentum Atlanta) writes that "A lot of times people associate the “Me” Millennials in a negative way, focusing on the attributes that are self-centered, demanding and picky. But the reality is Millennials didn’t wake up and decide that they were going to be this way. They grew up in a world where technology and innovation shaped them to expect anything and everything, when and where they want it."
Shopper strategist Carly Smith (Momentum Atlanta) writes: "Mobile applications are all the rage with retailers right now. Many retailers have one and those that don’t, want one. But are shoppers benefiting from these apps that retailers spend tons of money creating and maintaining?"
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."