"Truth be told, our editors always figured it was inevitable that a brand would end up winning our Grand Ex twice. But in an age of RFIs, RFPs and fickle marketers who seem to change agencies way too often, we figured the odds of a brand and the same agency winning the Grand Ex twice were slim. But after 14 years, they did. You gotta give it up to American Express for its commitment, focus and for staying in the game with the sport of tennis, with the US Open property and with its longtime agency of record Momentum Worldwide."
Event Marketer highlights ten of the top uses of digital for sports sponsorship and two pieces of Momentum's work for American Express ("Rally on the River" and the "NBA House") are on the list.
Event Marketer's Design Award winners were announced and Momentum and American Express earned top honors in two categories and scored an additional SILVER as well.
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria Sharapova, John Isner and Mónica Puig, comedian Kevin James and musical guest Chromeo.
American Express has sponsored the U.S. Open for more than 20 years, bringing tennis fans and card members a variety of experiences that celebrate the love of tennis—and its players—and the championship event itself. Many of the experiences in recent years have been technology-focused, and this year was no different
ESPN's SportsCenter covered the American Express Rally on the River event that helped kicked off the US Open in New York.