BizBash asked industry professionals like our Chief Technology Officer Jason Alan Snyder to share the event technology tools and topics that will impact their work in 2016. Here are his predictions:
Event Marketer announced its annual "It List," featuring the top 100 agencies in experiential marketing. Momentum once again made the list and is proud to have been on it for over a decade.
Sponsorship expert Hallie Johnston (Momentum New York) speaks with the Sporting News about the emerging usage of technology like RFID at sports events, something American Express has already been using at the U.S. Open golf and tennis tournaments.
Adweek points at American Express as one of the brands doing interesting things at the US Open this year.