Momentum UK's Anna Dalziel and Paul Gascoigne share some tips in The Drum on how to write the kind of award entry that will help you score more wins.
Paul Gascoigne, UK group Creative Director, spoke to Event Magazine this past week regarding the problem of IP protection in the experiential sphere.
While speaking to the journalist, Paul covered off the difficulty of protecting original ideas from competitors (and unscrupulous clients, too) and the need for a self-policing system in the sector to insure the sanctity of originality.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.