In BizBash, our innovation lead, Heather Salkin, shares her thoughts on the Opening Ceremony for the Pyeongchang Olympics.
Momentum President and CMO Kevin McNulty writes on the challenges that brands must face head on when partnering with a live, global event like the Olympics.
Kicking off the Momentum Sports Marketing Symposium with SportsBusiness Journal, President & Chief Marketing Officer Kevin McNulty spoke with Coca-Cola's Ricardo Fort about the Fan First Future and the changing landscape for one of the world's biggest sponsors.
With the 2016 Olympics come and gone, Momentum New York's director of analytics Alexander Liss looks at what brands were driving social conversation around the Games and shares some lessons from which all marketers can learn.
Momentum sports and entertainment lead Mike Sundet shares some insights with The Drum regarding sponsorship and the Olympics.
Momentum Brazil President Maria Laura Nicotero talks with SportsBusiness Daily about some of the challenges surrounding sponsors around the 2016 Rio Olympics.
Momentum Brasil President Maria Laura Nicotero writes in Adweek that "The Rio Olympics bring opportunity for brands to build and maintain a positive image and take their awareness to the next level. This is an experience where "like" can become love."
Lynsey Holbrook, Sponsorship Director at Momentum UK, explains why the opportunities around women’s sports increase after every Olympic Games, and why brands need to move fast to capitalise.
As the official airline for Team USA, United Airlines shared its plans for advertising at the upcoming Sochi Winter Olympics and Momentum is proud to support the entire campaign.
Showcasing their logistics expertise, UPS helped make the 2012 London Olympics happen, delivering everything from boat oars to gymnastics equipment. From brokering a unique global partnership to delivering campaign toolkits and world-class hospitality for their corporate customers, we ensured that every one of the local UPS markets benefited from this high profile activation.