LOS ANGELES – June 27, 2017 – The 3% Movement and brand experience agency, Momentum Worldwide, have partnered to launch the It Takes a Village “Work Pause Thrive” book tour that will be hosted this year in Los Angeles, New York, Chicago, and Atlanta.
American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where attendees could watch top acts including Kendrick Lamar, Sia and The Flatbush Zombies perform.
American Express will allow fans at next week’s U.S. Open to feel as if they are players walking through the locker room and onto the court in the latest and most advanced activation the event has planned. The four-minute experience is called the “Pro Walk.” The credit card company last year at its 20,000-square-foot AmEx Experience pavilion allowed fans to don VR googles and hit with Maria Sharapova. VR is gone this year, replaced by what AmEx is calling “immersive reality,” and a “mixed media” experience.
Summer intern Caroline Webster shares her Intern Experience and how her team continue to push their creativity in client brainstorms.
We are thrilled to announce the start of the EQUAT/ON Internship Program 2016 welcoming 24 interns to the Momentum Worldwide family across all of its North American offices. And yeah, they’re pretty great.
Sitting in New York, Chicago, St. Louis, and Atlanta, our talented interns will be hands-on, actively immersed in helping creating unforgettable brand experiences and making the seemingly impossible a reality.
PR Newser writes about our recent panel discussion and presentation of our We Know Music research as part of Fast Company's Innovation Festival in New York,
Facebook is trying to get smarter with its ad agency relations by aggressively plugging a consumer research program called "Facebook IQ." The initiative seeks to give brands and agencies a window on consumer behavior by merging Facebook data with third-party research. The tour, called "Facebook IQ Live," has included recent stops in New York City and Chicago. Los Angeles could be next, followed by stops in international markets, according to Facebook executives.
People love to binge, whether it's Netflix episodes or Pinterest or food. The way we consume has changed and brands and marketers need to think on how they can spread "a little of this binge-beginning umami on [their] work."
Jason Alan Snyder leads our Creative Technology and Integrated Production teams for North America. He's also an inventor with numerous patents to his name. Most recently his EMRG solar powered flashlight is garnering lots of attention from the tech world and design awards shows. And with good reason!
We hit the floor at the Consumer Electronics Show (CES) in Las Vegas last week and saw some things that blew our minds. Three of our folks from Momentum New York share their personal highlights.