To celebrate the second year of its partnership with the Seattle Seahawks and to get the team's fans—also known as 12s—pumped for the upcoming season, American Express hosted a seated dinner for card members on CenturyLink Field's 50-yard line. “Dinner on the 50,” which took place August 27 and was produced by Momentum Worldwide, offered guests a four-course meal inspired by four quarters of a football game. According to an event spokesperson, “a few hundred people” were at the dinner.
The American Express partnership with the Seattle Seahawks, which launched in late September with the team’s first home game against the Chicago Bears, is a case study in how to score with retailers, sports fans and consumers. With partnerships in place with pro basketball and hockey teams, as well as its tennis and golf sponsorships, the financial services giant is no newcomer to sports, but the Seahawks is the first NFL team to join the American Express portfolio.
As we're sure you're aware at this point, we've run out of places in Seattle to plant '12' flags. American Express noticed and they've decided to ship in some reinforcements. Meet 'American Express Hawks Island,' a 200-foot barge that will dock at Pier 66 and host pre-game festivities on October 18.
When are you more entertained? During the Super Bowl game or during half-time while watching a flailing costume shark?What are you more likely to share? Content from a concert or a tournament? As with all things in the world of marketing, the lines are blurring. Where does sport end and entertainment begin, and vice versa? And what the heck does that mean for dollar spend?
Join us for a provocative look at how marketing changes based on the diminishing distinction between entertainment and sports.
For the U.S. Army we helped build the 2015 U.S. Army All-American Bowl game, where high school athletes and band members from across the nation come together for the premier All-American football game. From player and band selections, to the NFL Hall of Fame coaches, to the game, we made an unforgettable experience come alive.