Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where attendees could watch top acts including Kendrick Lamar, Sia and The Flatbush Zombies perform.
As an experience creation agency, our team’s daily experiences mean a lot to us. Join our interns as they share their experiences via a multi-part blog series chronicling their summer journey here at Momentum.
First up, Illiade Stieglitz, working with the American Express music team in New York, shares her initial experience.
PR Newser writes about our recent panel discussion and presentation of our We Know Music research as part of Fast Company's Innovation Festival in New York,
NEW YORK CITY – October 1, 2015 – Music marketing and brand experience agency Momentum Worldwide, with leading sports and entertainment presenter AEG, has conducted the premiere research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.
YourEDM.com covers our new research with AEG investigating the music behaviors of millennials and look at what artists are already taking advantage of these marketing opportunities.
Forbes writes on our new music research conducted with AEG saying that "Over the past several years, many brands have begun to understand just how important music is to their younger customers..."
SXSW is creeping up on us already and once again, Momentum is offering up several potential panels. It's the panels that make the experience of being there and we have great ones to offer. Let's bring Momentum again to Austin!
As a music professional, I’m fascinated by this history and the way streaming finally presented itself as a viable option. A swiftly changed model -- consumer behaviors totally reinvented in the blink of an eye -- a decade of catching up. Admittedly, I’m a music guy on the outside looking in, but I see a comparable fate for TV.