Shopper marketing expert Monica Schultz (Momentum Atlanta) writes: "As urbanization grows, we become more disconnected from nature—which has been shown to negatively affect our physical, emotional and social wellbeing. This distance from nature pervades in places where we live, work, play, and even where we shop."
Shopper expert Monica Shultz (Senior Strategist, Momentum Atlanta) writes that what shoppers really want is Magic. That "It’s even more magical when shoppers are led to something they didn’t realize they wanted. Some brands and retailers are getting into the business of magic with real-time social shopping, converting viewers into unexpected shoppers."
When senior strategist Monica Raugitinane (Momentum Atlanta) was looking for a bridal shower dress she hit upon a major retail turning point, the buying to share vs. buying to own market that Millennials and Generation Z are driving. And "as this cultural shift continues, generations of shoppers beyond Gen-Z won’t just demand access, they’ll expect it as standard."