The movement to mobile devices brought marketers a lot of new ways to connect with customers, but that was so yesterday. We’re now in the era of conversational commerce and on the way toward mind-to-mind communications, where marketers will almost literally be inside your head.
Momentum Worldwide Group Creative Director UK, Paul Gascoigne, writes for Mobile Marketing Magazine about the rise of the 'Screenager' and trends from the 'The Future of Entertainment is Mobile' panel at The MMIX (Mobile. Music. Innovation. eXperience) during this years Mobile World Congress Barcelona.
John Saxon is the shopper marketing director at Momentum UK and writes on The Drum that brands really need to be on mobile today. "If you want sales, get it right at the register. If the register is in their pocket, reinvent your brand so that you’re what they turn to when they’re out there living their lives."
The launch of Apple Pay gives the Cupertino tech giant a chance to own the mobile payment world. Shopper expert Mary Kotyuk (Momentum Chicago) looks at how Apple can win in this space and the challenges ahead for retailers.
In the UK the future of Phones 4u looks to be in doubt due to recent partnership breakups from the likes of Vodafone and EE. Our experts take a look at the situation and posit some thoughts on what this means for brands in general.
Callum Saunders is a digital strategist out of our Manchester, UK office and he looks into what agencies need to do when new technologies, like SnapChat, emerge. It’s easy to jump onto a fad because it’s the new thing but doing so without a smart strategy will inevitably doom your efforts.
Sitting down with Adweek for its Six Questions series, Momentum Chairman and CEO Chris Weil talks about the importance of mobile, his dream 4A’s panel—moderated by Steve Jobs—and the future of “Branded Content” and much more.