Our head of Integrated Production, Melissa Hamilton, predicts what trends are going to be leading the way in event technology in 2018.
Momentum Japan wants in on the virtual, augmented and mixed-reality land grab. The activation agency, which is part of McCann Worldgroup, has formed a ‘Phygital Experience’ team to innovate in those three areas as well as retail.
CTO Jason Alan Snyder spoke with Ad Age about how AR is only a part of a brand's technological experience and while useful, has limitations.
CEO Chris Weil speaks with BestMediaInfo in India about the current landscape in experiential marketing and what he sees as the next big thing, mixed reality.
Chief Technology Officer Jason Alan Snyder tells The Guardian that new technology like VR and Mixed Reality are useful for brands and marketers but "Immersive technology needs to focus on connecting humans to humans in a profound way."