At the recent Maxi Midia conference in Brazil, Momentum CEO Chris Weil took the stage highlighting the importance of building experiences to build strong relationships with consumers.
Momentum Worldwide Rio de Janeiro’s Sponsorship Director, Rodrigo Coelho recently spoke to industry leading marketing and media magazine Meio&Mensagem, sharing the “Nine Steps For A Brand To Connect To Sports Fans” based on the recent ‘We Know Sports Fans’ research.
Maria Laura Nicotero is joining Momentum Worldwide this week as the Interpublic-owned brand experience agency's president for Brazil.
Ms. Nicotero was previously executive director responsible for the events business at Sao Paulo-based Meio & Mensagem, South America's biggest marketing, advertising and media magazine and Ad Age's longtime editorial partner in Brazil.
Sao Paulo – AUGUST 31 – Maria Laura Nicotero joins brand experience agency Momentum Worldwide as its new President, Brazil. Nicotero will be based in Sao Paulo where she will lead the agency’s Brazil offices, including Rio de Janeiro, and will report to Momentum Worldwide President, International Markets, Kevin McNulty.
Following his presentation at Brazil's Wave Festival, CEO Chris Weil speaks with Meio E Mensagem (TV Medium and Message) about the famous Samsung/Ellen Oscar selfie and about changing the dialogue with clients away from creativity for just creativity-sake and towards creating value for clients and driving their business forward.