As part of March's Women’s History Month and more specifically, March 8 as International Women's Day, agencies continue to tap their internal creative teams to introduce programs to celebrate women. Here’s a sampling: ...
All the attention paid to sports and sports marketing now could be shifting — sooner than we expect — to electronic gaming and eSports.
In a new study, Momentum Worldwide finds that gamers expect watching and playing video games will overtake watching and playing traditional sports by 2022.
MediaPost covers our appointment of Abbie Baehr as our new senior vice president, director of strategy, North America.
NA President Donnalyn Smith writes in MediaPost that: "What matters is how retailers will ramp up their store experience to stay indispensable. If you’re a brand that has built its business, or identity, on the power of the physical retail space, you’ve got work to do."
Creative Director Murphy O'Brien writes in MediaPost that "As fast as we move nowadays, listening sometimes feels like a lost art – and that can certainly be true of the shopper experience."
After talking to them about what they do, MediaPost cartoonist Stan Mack turned three of Momentum's leaders into superheroes.
Chief Creative Officer Omid Farhang and Chief Technology Officer Jason Alan Snyder work very closely, together guiding all the experiences we create on a daily basis and MediaPost's cartoonist Stan Mack sat down with the two to understand how they work together for the "Real Mad" series.
Media post writes:
"Advertising can be fake for many consumers; but experiences are real. With its thinking as a backdrop, Momentum Worldwide has been using virtual reality for marketing efforts to connect with consumers."
Presenting at OMMA Chicago, Midwest ECD Matt Denten and Director of Integrated Production Melissa Hamilton told the audience that '“the future of advertising is experiences,' not ads, and VR, when used properly, is an experience. And sometimes it feels realer than real ones."
Chief Technology Officer, Jason Alan Snyder was at MediaPost's Internet of Things (MPIOT) conference, moderating the panel "The Multi-Screen, Couch Potato IoT Market" and was joined by Alice Le (VP, client partner, Ansible), Will Phung (VP, media, M&C Saatchi Mobile) and Greg Ratner (director of technology, Deep Focus).