The wearable revolution is fast approaching, The Apple Watch may represent the first real tipping point in the category and shopper expert Mary Kotyuk (Momentum Chicago) looks at what's real, what's hype and how brands and retailers can tap into these devices to directly connect with consumers.
Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.:
Shopper expert Mary Kotyuk (Momentum Chicago) writes on iMedia that "Patience may be a virtue, but in online retail, waiting for something in the mail is a frustrating hurdle to instant gratification. Shoppers expect it all from retail: they want to buy online and pick-up in store, they want great quality at great value, and they want instant gratification at no cost. Simple, right?"
Black Friday has come and gone and shopper marketing expert Mary Kotyuk (Momentum Chicago) looks at which retailers managed to stand out from all the noise as brands clamored for attention all at the same time.
The launch of Apple Pay gives the Cupertino tech giant a chance to own the mobile payment world. Shopper expert Mary Kotyuk (Momentum Chicago) looks at how Apple can win in this space and the challenges ahead for retailers.
Shopper marketing expert Mary Kotyuk (director, marketing activations) has some suggestions on how brick-and-mortar stores can hold onto, and grow, their holiday shopping season.