Mike Sundet (SVP, sports and entertainment) speaks with the Tampa Bay Times about the local teams' marketing efforts towards female fans saying: "I don't think there's anything wrong with trying to reach different people in different ways, but it has to be done in a tactful way. Nobody likes to be talked down to or pandered to."
Before you know it, it will be time for SXSW again. It's the panels that make the experience of being there. We know memorable, cool experiences and are full of incredible panel ideas. Vote for one, vote for all, let's bring Momentum to Austin.
CEO Chris Weil writes on Ad Age that agencies need to stay true to their own personal brands instead of trying to reinvent themselves for every potential new client.
NY-based GCD Kevin Gosselin writes on Ad Age about the importance of agencies using the products they are selling—and that brands should be ensuring that their creative teams are getting full access. After all, who is a bigger brand advocate than the people who are supposed to be selling a product?
Abbie Walker, VP, Strategy, is based out of our NY office and writes in Adweek that the Era of Kinship has arrived for brands and it's time brands know just what they aspire to be.
New York – February 11, 2014 – Today, Momentum Worldwide announces the appointment of Luke D’Arcy to the position of global Chief Marketing Officer. The role will see D’Arcy partnering with the agency’s Chief Creative and Innovation Officer Jon Hamm to lead all marketing and communications for the Momentum brand. Kevin McNulty, who previously held the CMO role, was recently named President, International, responsible for the business growth, product, strategy, development and marketing across EMEA, Asia-Pacific and Latin America.
VP Director of Technology, NA Jason Alan Snyder looks at the future of advertising and sees artificial intelligence becoming an integral part of how marketers and brands connect with people.
After being named the new Chairman of the 4A's, Momentum's Chairman and CEO Chris Weil spoke with Adweek about his new gig and his goals moving forward.