Momentum Brazil President Maria Laura Nicotero talks with SportsBusiness Daily about some of the challenges surrounding sponsors around the 2016 Rio Olympics.
Momentum Brasil President Maria Laura Nicotero writes in Adweek that "The Rio Olympics bring opportunity for brands to build and maintain a positive image and take their awareness to the next level. This is an experience where "like" can become love."
Maria Laura Nicotero is joining Momentum Worldwide this week as the Interpublic-owned brand experience agency's president for Brazil.
Ms. Nicotero was previously executive director responsible for the events business at Sao Paulo-based Meio & Mensagem, South America's biggest marketing, advertising and media magazine and Ad Age's longtime editorial partner in Brazil.
Sao Paulo – AUGUST 31 – Maria Laura Nicotero joins brand experience agency Momentum Worldwide as its new President, Brazil. Nicotero will be based in Sao Paulo where she will lead the agency’s Brazil offices, including Rio de Janeiro, and will report to Momentum Worldwide President, International Markets, Kevin McNulty.