The market for non-alcoholic drinks has indeed been long ignored (“Only the beer gets drunk”, February 17th). Yet the trend towards sobriety continues. A poll from YouGov showed that 3.1m Britons attempted Dry January this year and 72% of those who took part are likely to maintain lower levels of drinking six months after. Demographically, 16-24 year olds drink less than any other age group.
Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
Momentum UK President Luke D'Arcy joins CNBC to discuss the role of branded content and what marketers, brands and publishers need to think through when creating and sharing it.
Luke D'Arcy (President, Momentum UK) shares some of the career advice that has helped him reach his current position.
Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment over the longer term, says Momentum Worldwide president Luke D'Arcy
A new report by brand experience agency Momentum on the media consumption habits and behaviours of gamers has revealed that the games industry is an underused way of reaching ad-receptive consumers.
Momentum UK President Luke D'Arcy writes in The Drum about how brands need to know what their customers want and provide better experiences.
Momentum UK President Luke D'Arcy looks at how brands are using VR and AR technologies and what retailers can do in the future.
Momentum UK President Luke D'Arcy shares some thoughts on creating VIP experiences and their effectiveness with Raconteur