London-based experiential advertising agency Momentum Worldwide has announced a new UK board structure, with the inclusion of three of its leading managers.
Momentum UK President Luke D'Arcy shares his thoughts with Forbes on the news that the Madison Square Garden Company is expanding for the first time out of the US, building a new venue in London.
Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment over the longer term, says Momentum Worldwide president Luke D'Arcy
Momentum UK's Anna Dalziel and Paul Gascoigne share some tips in The Drum on how to write the kind of award entry that will help you score more wins.
Momentum UK director of experiential and events Fran Elliott writes in Event Magazine that "VR is brilliant, it is taking the experience landscape to a new level, allowing marketers to tap into places both physical and emotional that were previously unreachable. But to make this work, you must ask yourself, is VR appropriate and relevant for my event, because if it’s not, you’ve just spent a nice chunk of your budget on a very expensive gimmick."
Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy.
Momentum UK President Luke D'Arcy shared with Field Marketing what gets him out of bed each morning, what he loves about his job and how he stays at the top of his game.
Event magazine was on-hand at the Bloody Great Big Show put on by Momentum UK in London. Featuring highlights of the agency's work, interactive experiences and panel discussions, Event found our chat about whether tech "will kill brand experience" especially enlightening.
Mike Kettles, executive creative director, Momentum Worldwide pays tribute to the world's greatest storyteller and considers what marketers can learn from him.
LONDON – FEBRUARY 15, 2016 – Brand experience agency Momentum Worldwide, part of McCann Worldgroup, has appointed Mike Kettles as Executive Creative Director for its UK offices. Kettles, formerly of KLP Euro RSCG, Greenspace and RPM, joins the Momentum Worldwide team to lead the creative offering in a newly established role within the agency.