Fran Elliott, UK head of experiential and events at Momentum Worldwide, discusses the benefits of owning your event platform for Event Magazine.
Virtual reality (VR) experiences are everywhere, literally everywhere, says Momentum UK's Fran Elliott (Director, Experiential and Events) in Event Magazine, but they can be used for more than just amazing brand experiences.
NEW YORK CITY – October 1, 2015 – Music marketing and brand experience agency Momentum Worldwide, with leading sports and entertainment presenter AEG, has conducted the premiere research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.
If the launch party Thursday for Verizon’s new mobile streaming service was intended to signal that great content was coming to the marketplace, consider the message received.
Forbes writes on our new music research conducted with AEG saying that "Over the past several years, many brands have begun to understand just how important music is to their younger customers..."
Millennials (that's 18-34-year-olds) are more like to recommend brands who sponsor music events.
That's according to a new study, conducted by music marketing agency Momentum Worldwide and concert promoter AEG Live, who surveyed 1,048 people (75% of whom were aged 18-34).
Exclusive new research from Momentum Worldwide and AEG looks into the behaviors of music lovers, in particular millennials, and finds that millennials in particular "are more receptive than ever to marketing -- albeit done the right way."
Momentum UK's Fran Elliot (director of experiential and events) writes on "frontline heroes of total brand experience, and how the human face of your brand is equally important," using the recent Stella Artois Draught Masters competition as a prime example.
Biz Bash looks at how Hendrick's Gin connects with people though experiential events like "Voyages Into the Unusual."