Group creative director Kevin Gosselin has some advice for everyone in the advertising and marketing industries: approach new hire interviews like they're your most important meeting of the day.
People love to binge, whether it's Netflix episodes or Pinterest or food. The way we consume has changed and brands and marketers need to think on how they can spread "a little of this binge-beginning umami on [their] work."
Out in the world, we are curious people but often when it comes to advertising and marketing, fear takes over. Kevin Gosselin (vp, group creative director, Momentum New York) has five ways you can bring curiosity back and elevate your brands to do Fearless work.
The New York Times writes: "A BRAND of Scotch whisky that was advertised during the “Mad Men” years in the trade publication Advertising Age is reviving a product from the era. The goal is to capitalize on renewed interest in Scotch and other brown spirits that is attributable partly to — yes, the popularity of 'Mad Men.'"
Kevin Gosselin, a GCD in our New York office, writes on MediaPost about how it's imperative for brands and marketers create hi-definition experiential activations to be more effective.
NY-based GCD Kevin Gosselin writes on Ad Age about the importance of agencies using the products they are selling—and that brands should be ensuring that their creative teams are getting full access. After all, who is a bigger brand advocate than the people who are supposed to be selling a product?
Kevin Gosselin is a VP, Group Creative Director at our NY office and writes in Ad Age about the "5 Personality Types to Keep Off Interagency Teams" to foster better collaboration.