Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but for football fans and brands, San Francisco was ground zero for experiential before the big game. The city played host to a litany of fan experiences from the ticketed NFL Experience at Moscone Center to Super Bowl City, the Super Bowl 50 Host Committee’s official free fan village located at the end of Market Street on the Embarcadero. Connecting the two was the 50th Mile, a celebration of Super Bowls of the past with content and photos unlocked using the official Road to 50 app. Slip on your best organic cotton t-shirt and grab a refillable water bottle. The tour begins now.