Whilst it’s hard to disagree that our high streets still face many challenges, it’s also true that there are many talented and perceptive convenience retailers in the UK who are now benefiting from some fundamental changes in shopper behaviour, says John Saxon, shopper marketing director, EMEA, Momentum Worldwide.
John Saxon is the shopper marketing director at Momentum UK and writes on The Drum that brands really need to be on mobile today. "If you want sales, get it right at the register. If the register is in their pocket, reinvent your brand so that you’re what they turn to when they’re out there living their lives."
John Saxon is the director of Shopper Marketing for our EMEA markets and writes on some of the ways big chain stores like Argos and Tesco are changing their physical locations to design the stores of the future—and whether those efforts will work.
Shopper marketing director John Saxon from Momentum London writes on The Wall's blog about how gender-based marketing is becoming ever more extraneous.