UK director of experiential and events at Momentum Worldwide, Francesca Elliott, gives her expertise on what it means for brands to be authentic and physically real in a world that is slowly becoming virtual.
The two areas where brands and retailers broke the shopper marketing mold in 2014 were retail experience innovation and an enlightened approach to social. Here are some winners for each of these quickly evolving elements of shopper marketing …
Target has been taking advantage of Instagram and innovating new ways for people to purchase products. Keith Katona, our director of shopper marketing, takes a look at why Target's strategy is working and what other brands can learn from Target's success.
At the 2013 Event Marketer Technology Awards Momentum earned two wins, one gold and one bronze, for our work with American Express and Mondelēz International.