Forget the year-end wrap of what was hot and what was not—instead, we’re serving you tomorrow’s trends today. Download Momentum’s Little Book of Trends here…
After spending more than two years as Jack Morton’s head of strategy, Abbie Baehr is returning to Momentum to serve in the newly created role of senior vice president North American director of strategy.
Millennials (that's 18-34-year-olds) are more like to recommend brands who sponsor music events.
That's according to a new study, conducted by music marketing agency Momentum Worldwide and concert promoter AEG Live, who surveyed 1,048 people (75% of whom were aged 18-34).
BizBash takes a look at the Facebook IQ events we created in partnership with Facebook that are geared towards sharing Facebook audience data with ad agencies and advertisers.
Facebook is trying to get smarter with its ad agency relations by aggressively plugging a consumer research program called "Facebook IQ." The initiative seeks to give brands and agencies a window on consumer behavior by merging Facebook data with third-party research. The tour, called "Facebook IQ Live," has included recent stops in New York City and Chicago. Los Angeles could be next, followed by stops in international markets, according to Facebook executives.
Sponsorship expert Hallie Johnston (Momentum New York) speaks with the Sporting News about the emerging usage of technology like RFID at sports events, something American Express has already been using at the U.S. Open golf and tennis tournaments.
CMO Luke D'Arcy stopped in to discuss the total brand experience with AdForum during the Cannes Lions International Festival of Creativity
NY's Elena Klau writes on Adweek about the importance of dark data which ties "all the data points together to reveal what’s truly going on with a brand."
The truth is you’re a data hoarder. SVP Director of Strategy and Insights, NA Elena Klau advises in Adweek that instead of gathering more and more information, focus your efforts to find the trees amidst the forest.
VP, Strategy Abbie Walker takes the QR code out behind the woodshed and puts a much needed bullet in this failed technology.