BizBash looks at some of the highlight's from this year's Panorama Music Festival in New York City, highlighting the American Express, Hendrick's Gin and Glenfiddich experiences as some of the best ones on-site.
Biz Bash looks at how Hendrick's Gin connects with people though experiential events like "Voyages Into the Unusual."
For the second year in a row, the Voyages Into the Unusual tour from Hendrick’s Gin and William Grant & Sons went across the US, bringing its special brand of whimsical charm and surreal characters and décor everywhere it visited.
For William Grant & Sons’ Hendrick’s Gin, the Voyages Into the Unusual (VITU) tour recently wrapped up its tour in Brooklyn, NY after visiting six other cities across the US. The events are lavishly decorated and transport you beyond your home city to a world of wonder; BizBash agrees, awarding VITU with Best Event Decor honors at the 2013 Event Style Awards.
Momentum's work for American Express and William Grant & Sons was highlighted at the 2013 American Business Awards, garnering two different wins in the Best Brand Experience categories.
Going national in scope for the first time, the Biz Bash Event Style awards honor the best marketers in events across the US. At the 2013 Awards our work for Hendrick's Gin was recognized as the event with the best decor for the year.