Team Dignitas’ latest non-endemic sponsor has a significant amount of experience in the esports space. Buffalo Wild Wings, a restaurant and sports bar chain, will brand its bison logo on the sleeves of Dignitas player jerseys, and appear on the organisation’s monthly Twitch and Facebook streams...[Buffalo Wild Wings' sponsorship activation agency, Momentum Worldwide, helped finalize and implement the partnership.
Over two weekends in early 2017 in the wintry depths of southwest Poland, the industrial town of Katowice hosted nearly 175,000 people and some 46 million live streamers. An attendance comparable to the world-renowned Glastonbury Festival at an event that most readers have never heard of, despite teams of America’s, Europe’s and Asia’s ‘best’ competing to take home the $650,000 prize pot.
Two very well established agencies, Momentum Worldwide and PMK•BNC have joined forces to announce the formation of a new cross-agency practice focused on connecting brands with the video games and esports industry.
World-renowned entertainment agency PMK•BNC and highly-decorated brand agency Momentum Worldwide have launched a collaborative esports and gaming practice.
Both companies are part of the Interpublic Group of Companies (NYSE: IPG), with operations in more than 40 countries around the globe.
New York and Los Angeles – Tuesday, June 13 – Momentum Worldwide, the world’s leading brand experience agency, and PMK•BNC, the world’s leading entertainment agency, announce the formation of a new cross-agency practice focused on connecting brands with the multibillion-dollar world of video games, Esports and the nearly two billion video game fans around the globe.
All the attention paid to sports and sports marketing now could be shifting — sooner than we expect — to electronic gaming and eSports.
In a new study, Momentum Worldwide finds that gamers expect watching and playing video games will overtake watching and playing traditional sports by 2022.
A new report by brand experience agency Momentum on the media consumption habits and behaviours of gamers has revealed that the games industry is an underused way of reaching ad-receptive consumers.
Momentum UK's director of creative strategy Dean Taylor speaks with the Retail Gazette about some of the recent trends in video gaming and what it means for retailers.