UK director of experiential and events at Momentum Worldwide, Francesca Elliott, gives her expertise on what it means for brands to be authentic and physically real in a world that is slowly becoming virtual.
Momentum UK's director of experiential and live events Fran Elliott talks about pop-up shops and asks if they are overused, misused or losing their power.
Momentum UK director of experiential and events Fran Elliott writes in Event Magazine that "VR is brilliant, it is taking the experience landscape to a new level, allowing marketers to tap into places both physical and emotional that were previously unreachable. But to make this work, you must ask yourself, is VR appropriate and relevant for my event, because if it’s not, you’ve just spent a nice chunk of your budget on a very expensive gimmick."
The top 100 professionals in the Event Industry were announced last night (7 December) at Event's Christmas party, which took place at the American Express Invites lounge at The O2.
We're beyond excited to announce that Momentum UK's director of director of experiential and events, Fran Elliott, was featured on the list in the top 50!
UK director of experiential and events Fran Elliott writes for Event magazine that "brands and sports teams/franchises should stop thinking about channels or placements, and start thinking about experiences – specifically, fan experiences."
Virtual reality (VR) experiences are everywhere, literally everywhere, says Momentum UK's Fran Elliott (Director, Experiential and Events) in Event Magazine, but they can be used for more than just amazing brand experiences.
Momentum UK's Fran Elliot (director of experiential and events) writes on "frontline heroes of total brand experience, and how the human face of your brand is equally important," using the recent Stella Artois Draught Masters competition as a prime example.
Francesca Elliott, UK director of experiential and events at Momentum Worldwide, talks about growing the agency from one person to 15 in five years and receiving letters from the Queen with Event Magazine.