At the 2016 Ex Awards, Event Marketer magazine honored the best in experiential work over the past year. Momentum was especially pleased to receive the evening's highest honor, the Grand Ex, for best event program of the year for American Express' US Open tennis experience!
Event Marketer's Design Award winners were announced and Momentum and American Express earned top honors in two categories and scored an additional SILVER as well.
BizBash takes a look at the Facebook IQ events we created in partnership with Facebook that are geared towards sharing Facebook audience data with ad agencies and advertisers.
Facebook is trying to get smarter with its ad agency relations by aggressively plugging a consumer research program called "Facebook IQ." The initiative seeks to give brands and agencies a window on consumer behavior by merging Facebook data with third-party research. The tour, called "Facebook IQ Live," has included recent stops in New York City and Chicago. Los Angeles could be next, followed by stops in international markets, according to Facebook executives.