Event Marketer announced its annual "It List," featuring the top 100 agencies in experiential marketing. Momentum is very proud to have made the list once again and to have been on it for over a decade!
Event Marketer's Design Award winners were announced and Momentum and American Express earned top honors in two categories and scored an additional SILVER as well.
BizBash takes a look at the Facebook IQ events we created in partnership with Facebook that are geared towards sharing Facebook audience data with ad agencies and advertisers.
Facebook is trying to get smarter with its ad agency relations by aggressively plugging a consumer research program called "Facebook IQ." The initiative seeks to give brands and agencies a window on consumer behavior by merging Facebook data with third-party research. The tour, called "Facebook IQ Live," has included recent stops in New York City and Chicago. Los Angeles could be next, followed by stops in international markets, according to Facebook executives.
Digital strategist Callum Saunders (Momentum Manchester, UK) sees great opportunity for retailers and brands with Facebook's Bluetooth Beacons to better reach people and connect with them in useful ways.
Writing at the Fourth Source, Matthew Gidley, our UK director of strategy and insight looks at the rise of digital communities and what it means for all of us as connected protagonists.
London communications executive Lee Menzies-Pearson writes on how recently implemented changes to Facebook impact brands and marketers and how to use these new developments to better connect with people.