As marketers increasingly move to reach distracted consumers through in-person experiential marketing activations, more and more brands expect their agency partners to follow along. The list of shops launching their experiential divisions grows longer by the day, and its growth shows no signs of slowing down.
As part of its Best Places to Work coverage, Event Marketer spoke with two recent new Momentum hires, Nina Bacchi (associate account executive, Momentum New York) and Ken Earley (senior copywriter, Momentum St. Louis) about their experience so far at the agency.
Momentum UK President Luke D'Arcy writes in The Drum about how brands need to know what their customers want and provide better experiences.
CEO Chris Weil speaks with BestMediaInfo in India about the current landscape in experiential marketing and what he sees as the next big thing, mixed reality.
Momentum UK's Dean Taylor (director of creative strategy) looks at the B2B marketing landscape and says, "Now, more than ever, creating experiences and encouraging interactions both online and in the real world, is critical to the success of B2B businesses, and is driving some of the key trends in experiential B2B marketing."
Momentum North America's head of experiential marketing Matthew Gidley shares in Chief Marketer his five golden rules of experience creation.
CTO Jason Alan Snyder tells the The Guardian that "[Virtual Reality] is about what brands are doing for people, rather than what they are saying.” He adds that the potential is limitless because as yet there are no standards in VR user experience (UX) design."
New York – June 3, 2106 – Momentum Worldwide, the world’s leading brand experience agency, announces the immediate appointment of David Chamberlain to the role of SVP, Executive Experience Director. In this newly created role, Chamberlain—previously Executive Creative Director (ECD) of the agency’s New York office—will report directly to Momentum NA President Donnalyn Smith and will work across all of the agency’s North American offices with clients including American Express, Verizon, the U.S. Army, Coca-Cola and United Airlines.
The top 100 professionals in the Event Industry were announced last night (7 December) at Event's Christmas party, which took place at the American Express Invites lounge at The O2.
We're beyond excited to announce that Momentum UK's director of director of experiential and events, Fran Elliott, was featured on the list in the top 50!
Event magazine covers Momentum UK's upcoming work for ASDA saying: "Customers are being invited to step inside The Lodge, where they will be transported to a cabin in the snowy mountains. The installation, which was produced by Momentum Worldwide, features vintage skis, sledges, Christmas trees and twinkling lights."