After surveying our employees and gauging their satisfaction, Event Marketer has named Momentum as one of its Best Places to Work!
As part of its Best Places to Work coverage, Event Marketer spoke with two recent new Momentum hires, Nina Bacchi (associate account executive, Momentum New York) and Ken Earley (senior copywriter, Momentum St. Louis) about their experience so far at the agency.
As the Official Automotive Partner of the NBA, Kia Motors is today launching a promotional and social campaign that unveils its newest innovation: air fresheners with the “distinct in-game musk” of your favourite NBA teams.
Created by Momentum Worldwide, the campaign launches with content that introduces the uniquely pungent air fresheners, along with their origin, the “Kia Scent Lab.”
Momentum UK's director of experiential and live events Fran Elliott talks about pop-up shops and asks if they are overused, misused or losing their power.
We helped Oreo launch the new Choco Chip Cookies in Los Angeles with a special, one-day only pop-up space that helped you feel like a kid again.
Chicago business leadership intern Emery Barnes is working this summer with the United Airlines team and is learning how to look at a brand experience and measure the effectiveness of it—and the challenge in doing so.
Momentum UK director of experiential and events Fran Elliott writes in Event Magazine that "VR is brilliant, it is taking the experience landscape to a new level, allowing marketers to tap into places both physical and emotional that were previously unreachable. But to make this work, you must ask yourself, is VR appropriate and relevant for my event, because if it’s not, you’ve just spent a nice chunk of your budget on a very expensive gimmick."
As we're sure you're aware at this point, we've run out of places in Seattle to plant '12' flags. American Express noticed and they've decided to ship in some reinforcements. Meet 'American Express Hawks Island,' a 200-foot barge that will dock at Pier 66 and host pre-game festivities on October 18.
Virtual reality (VR) experiences are everywhere, literally everywhere, says Momentum UK's Fran Elliott (Director, Experiential and Events) in Event Magazine, but they can be used for more than just amazing brand experiences.