CEO Chris Weil speaks with BestMediaInfo in India about the current landscape in experiential marketing and what he sees as the next big thing, mixed reality.
Shopper expert Monica Shultz (Senior Strategist, Momentum Atlanta) writes that what shoppers really want is Magic. That "It’s even more magical when shoppers are led to something they didn’t realize they wanted. Some brands and retailers are getting into the business of magic with real-time social shopping, converting viewers into unexpected shoppers."
Shopper expert Mary Kotyuk (Momentum Chicago) writes that "Digital shopper marketing is upon us – and for brands who are still lagging in terms of aligning their shopper expertise with their larger brand experience, you’re gonna have some people struggling to learn to run before they even really learned to walk.: