Event Marketer highlights ten of the top uses of digital for sports sponsorship and two pieces of Momentum's work for American Express ("Rally on the River" and the "NBA House") are on the list.
It’s a busy time of year for ad agency people, many of whom have to trek back and forth from Manhattan to Queens, schlepping clients out to the U.S. Open or checking in on their brand’s marketing presence at the event.
But as much fun as taking in some tennis can be–particularly as Serena Williams pursues the first calendar year Grand Slam in women’s tennis since 1988–some ad executives actually do have some work to do, believe it or not.
So this year, one agency sent a robot out to Queens so that its executives could be at two places at once.
NEW YORK – MARCH 26, 2015 – Effective immediately, Jason Alan Snyder has been appointed to the newly created position of Chief Technology Officer, North America for brand experience agency Momentum Worldwide. Previously SVP, Group Director, Creative Technology and Integrated Production, the new position will see Snyder leading all technology products and services that the agency creates for a client roster including American Express, Microsoft, Coca-Cola, United Airlines, U.S. Army, Mondelēz International, and more. Snyder is based in New York and reports to EVP, Regional Director of North America Donnalyn Smith.
Momentum UK MD, Allan Cobb, writes for Brand Republics, The Wall blog on the new and amazing applications of VR after a visit to Mobile World Congress Barcelona 2015.
An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona 2015 made a passing reference to Oculus Rift and HTC Vive VR. As the author mentioned, the applications now reach far beyond the requirements of just the creative directors in medialand.
Jason Alan Snyder leads our Creative Technology and Integrated Production teams for North America. He's also an inventor with numerous patents to his name. Most recently his EMRG solar powered flashlight is garnering lots of attention from the tech world and design awards shows. And with good reason!
We were proud to be a part of McCann Worldgroup's Shopper Shakeup, with Black Friday and Cyber Monday upon us, Jason Alan Snyder (SVP, Creative Technology, Momentum New York) is included in this recap clip of the event.