New York – June 22, 2017– Momentum Worldwide, the world’s leading brand experience agency, today announced the promotions of Jason Alan Snyder to the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy & Analytics Officer. Snyder was previously Chief Technology Officer, North America and Klau was previously SVP, Group Director Strategy, Insights & Performance NA. Both Snyder and Klau will remain based at Momentum’s New York global headquarters.
CEO Chris Weil spoke outside the 4A's Transformation conference about the role of content marketing and the importance of connecting with consumers and adding value to their experiences instead of just messaging at them.
Kicking off the Momentum Sports Marketing Symposium with SportsBusiness Journal, President & Chief Marketing Officer Kevin McNulty spoke with Coca-Cola's Ricardo Fort about the Fan First Future and the changing landscape for one of the world's biggest sponsors.
Momentum Brazil President Maria Laura Nicotero talks with SportsBusiness Daily about some of the challenges surrounding sponsors around the 2016 Rio Olympics.
Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy.
Event magazine was on-hand at the Bloody Great Big Show put on by Momentum UK in London. Featuring highlights of the agency's work, interactive experiences and panel discussions, Event found our chat about whether tech "will kill brand experience" especially enlightening.
Event Marketer announced its annual "It List," featuring the top 100 agencies in experiential marketing. Momentum once again made the list and is proud to have been on it for over a decade.
Momentum took home two Golds at Chief Marketer's PRO Awards for the Share a Coke Tour, here is magazine's write-up about why we won.
At the 2015 PRO Awards, presented by Chief Marketer, Momentum earned two Golds for the Share a Coke tour.
Shopper expert Matt O'Toole (associate shopper marketing strategist, Momentum Chicago) writes that contemporary shopper marketing is about problem solving and brands can create lasting loyalty by problem solving for consumers.