NA President Donnalyn Smith writes in MediaPost that: "What matters is how retailers will ramp up their store experience to stay indispensable. If you’re a brand that has built its business, or identity, on the power of the physical retail space, you’ve got work to do."
Decision-making is hard; some shoppers apparently need to be told exactly what to buy. According to a new study from brand experience agency Momentum Worldwide and shopper marketing design consultancy ChaseDesign, 60% of buyers want shopper tech to identify the right product to purchase.
Marty Cregg, the President of ChaseDesign (part of the Momentum family of agencies), sat down for a "Sunday Conversation" with Syracuse.com talking about his entrepreneurial start, ChaseDesign's expertise and more.