Shopper strategist Carly Johnson (Momentum Atlanta) writes that "A lot of times people associate the “Me” Millennials in a negative way, focusing on the attributes that are self-centered, demanding and picky. But the reality is Millennials didn’t wake up and decide that they were going to be this way. They grew up in a world where technology and innovation shaped them to expect anything and everything, when and where they want it."
Carly Smith (strategist, Momentum Atlanta) offers some insights and solutions for the seasonal change in shopping behavior and how marketers are addressing it.
Shopper strategist Carly Smith (Momentum Atlanta) writes: "Mobile applications are all the rage with retailers right now. Many retailers have one and those that don’t, want one. But are shoppers benefiting from these apps that retailers spend tons of money creating and maintaining?"
Carly Smith (strategist, Momentum Atlanta) writes that when it comes to looking at Millennials, one size doesn't fit all and that marketers and brands need to look at behaviors, not just ages when it comes to making connections.
Brands and retailers need to strongly consider how people make their decisions in purchasing products and Carly Smith (strategist, Momentum Atlanta) has some suggestions on how they can do so.