Momentum President and CMO Kevin McNulty writes on the challenges that brands must face head on when partnering with a live, global event like the Olympics.
At the recent Maxi Midia conference in Brazil, Momentum CEO Chris Weil took the stage highlighting the importance of building experiences to build strong relationships with consumers.
BizBash looks at some of the highlight's from this year's Panorama Music Festival in New York City, highlighting the American Express, Hendrick's Gin and Glenfiddich experiences as some of the best ones on-site.
Momentum North America's head of experiential marketing Matthew Gidley shares in Chief Marketer his five golden rules of experience creation.
In the latest installment of The Intern Experience, Libby Rice shares her experience working at the NY premiere for the new Ghostbusters movie.
Momentum UK President Luke D'Arcy speaks with Event magazine about Brexit and what effect it might have on brand experiences.
Momentum UK director of experiential and events Fran Elliott writes in Event Magazine that "VR is brilliant, it is taking the experience landscape to a new level, allowing marketers to tap into places both physical and emotional that were previously unreachable. But to make this work, you must ask yourself, is VR appropriate and relevant for my event, because if it’s not, you’ve just spent a nice chunk of your budget on a very expensive gimmick."
Momentum Brasil President Maria Laura Nicotero writes in Adweek that "The Rio Olympics bring opportunity for brands to build and maintain a positive image and take their awareness to the next level. This is an experience where "like" can become love."
New York – June 3, 2106 – Momentum Worldwide, the world’s leading brand experience agency, announces the immediate appointment of David Chamberlain to the role of SVP, Executive Experience Director. In this newly created role, Chamberlain—previously Executive Creative Director (ECD) of the agency’s New York office—will report directly to Momentum NA President Donnalyn Smith and will work across all of the agency’s North American offices with clients including American Express, Verizon, the U.S. Army, Coca-Cola and United Airlines.
Event magazine was on-hand at the Bloody Great Big Show put on by Momentum UK in London. Featuring highlights of the agency's work, interactive experiences and panel discussions, Event found our chat about whether tech "will kill brand experience" especially enlightening.